Aspects
to look for:
-
Flash
- Frames
- Active Server Pages (ASP)
- Cold Fusion programming
- Websites with no inside pages
- Heavy graphics that lengthen download time
CyberMark®
International optimizes sites with these aspects, but
it is more costly and the results are not as dramatic.
If you are not sure, obtain a free
website evaluation.
If
your site does utilize any of the above formats here are
some general tactics we use to give our clients the ability
to rank.
1.
Flash - Flash is a file that loads from a stationary HTML
page. The stationary HTML page should be optimized. The
search engines do not read Flash or graphics and the engines
will not read any text embedded in this software. If the
entire site is in Flash, the search engine will not be
able to detect inside pages, which destroys rankings.
To
correct the problem, place hypertext links at the bottom
of about 6-7 stationary HTML pages that link to each other
and back to the homepage. This network of links will help
the search engines detect inside pages. If you do not
want these pages being seen by the physical visitor, place
your Flash file on each of these pages. The Flash file
will load and be seen when any of these pages rank and
are clicked on by the visitor.
2.
Frames - Frames act as a barrier between your optimized
text and the search engine spiders. Engines cannot effectively
crawl and index your site if frames are utilized.
Place
your Meta tags in the frames portion at the top of your
programming and also in the no frames portion. Make sure
there is text in the no frames programming along with
invisible links to stationary HTML pages. If the engines
cannot read all of the pages they can identify the HTML
pages and index from those. This results in making your
site look like a no frames site to the engines. Please
note that sites targeting very general, competitive terms
will have extreme difficulty. Regional sites on the other
hand, that utilize frames, benefit well from this form
of optimization.
3.
Active Server Pages (ASP) and Cold Fusion Sites (CFM)-
are dynamically generated so they do not have the same
impact on the search engines as static HTML pages.
We
strongly recommend reprogramming these pages as HTML.
This can be done while being hosted on a Windows NT server.
If this is not an option, take the homepage, reprogram
it to a stationary index.html page and add hidden HTML
pages.
4.
Cold Fusion - Cold Fusion is an HTML editor, which fuses
the entire site together and makes it difficult for search
engines to make changes or index inside pages. Cold Fusion
creates problems for the crawlers when the pages have
a .cfm extension instead of .html or .htm. Try to stay
away from Cold Fusion extensions. Keep it .html simple.
Please
watch out for having a huge graphic on your page this
will not only increase your site download time but also
cause our marketing support to be pushed too far down
your page thus hindering your search engine listings.
